---
title: FPGA AD CAMAPAIGN
---

[![NEW-Black-B_Logo_FPA-H-CMYKFullColourReverse_180821](https://fpga.youarein.ca/hs-fs/hubfs/NEW-Black-B_Logo_FPA-H-CMYKFullColourReverse_180821.png?width=10998&height=1566&name=NEW-Black-B_Logo_FPA-H-CMYKFullColourReverse_180821.png "NEW-Black-B_Logo_FPA-H-CMYKFullColourReverse_180821")](https://carleton.ca/fpga)

[![](https://fpga.youarein.ca/hs-fs/hubfs/FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png?width=2842&height=1280&name=FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png)](https://fpga.youarein.ca/?hsLang=en)

[![](https://fpga.youarein.ca/hs-fs/hubfs/FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png?width=2842&height=1280&name=FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png)](https://fpga.youarein.ca/?hsLang=en)

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

This is a search field with an auto-suggest feature attached.

- There are no suggestions because the search field is empty.

Time until next phase of campaign

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until May 20, 2026

# CAMPAIGN SCHEDULE

Carleton University · undergraduate recruitment ad campaign

Sep 2025 – Aug 2026  ·  aligned to admissions calendar

 

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun–Aug

Awareness

Brand & program reach

Consideration

Why Law at Carleton?

Intent

Apply now

Conversion

Accept your offer

Retention

Enrol & belong

 

Always-on  
search

 Google Search · awareness · all months

 

 

 

 

Fall  
Open House  
Oct 25

 

 

OUAC  
opens  
Nov

 

 

 

OUAC  
deadline  
Jan 15

 

 

 

March  
Open House  
Mar 14

 

 

Intl deadline  
Apr 1

 

 

Accept offer  
Jun 1

 

 

 Awareness

 

 Consideration

 

 Intent

 

 Conversion

 

 Retention

 

 Google Search (always-on)

 

 Open house

 

 Key deadline

# CAMPAIGN PHASES

 

1

Phase 1

## Start a journey

A student walks forward as the world shifts around them — cities, landscapes, possibilities. This is the discovery phase. We are not selling a program. We are inviting curiosity and signalling that their journey starts with a single step.

Awareness Exploration Brand reach Sep – Jan

2

Phase 2

## Skills and value

Students do not choose programs — they choose identities. Buckets like media making, global systems, and policy translate complex degrees into clear story worlds. Students see themselves quickly. Friction drops. The path from curiosity to "this fits me" gets shorter.

Consideration Interest-based Story worlds Nov – Mar

3

Phase 3

## Feelings, not facts

Short, authentic student videos. Waking up, transit, coffee, campus, friends. Nothing staged. Nothing explained. Just real life unfolding. The question students are silently asking before they commit: Can I see myself here? We answer it with atmosphere, not information.

Conversion Belonging Day in the life Mar – Jun

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→

# SOCIAL PERFORMANCE

## Social media platform comparison

Carleton University undergraduate campaign

Performance

Scorecards

Loading data…

 

# TOP SEARCH KEYWORDS

 

Total Media Investment

$

 

Across all channels

# GLOBAL ACTIVITY

Campaign reach by market · intensity reflects engagement volume

LOW

 

HIGH

[![](https://fpga.youarein.ca/hs-fs/hubfs/FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png?width=2842&height=1280&name=FPGA_Vertical_CMYK_Red_Black_White_on_darkBG.png)](https://carleton.ca/FPGA)

FOLLOW US

[Follow us on Facebook](https://www.facebook.com/cufpga) [Follow us on LinkedIn](https://ca.linkedin.com/showcase/fpgacarleton/) [Follow us on Instagram](https://www.instagram.com/fpgacarleton)